The DIY Hair Color Boom
- Over 80 million Americans color their hair regularly—more than half of them at home.
- The at-home hair color market was valued at $8.5 billion in 2024 and continues to grow.
- TikTok and YouTube are filled with “easy” color hacks—but views don’t equal results.
The Problem
- 72% of at-home colorers report being unhappy with the result.
- The most common issues:
- Brassiness
- Banding
- Uneven coverage
- Hair damage and breakage
- Most mistakes happen because people are:
- Using the wrong tone or level
- Layering color incorrectly
- Applying box dye over color-treated hair
Why It Matters
- Bad color isn’t just frustrating, it can be expensive to fix.
- Color correction services can cost $150–$400+
- Damaged hair can take months or years to recover
- Your hair is your first impression. Don’t gamble with it.
There’s a Better Way
Inspo Hair connects you with licensed cosmetologists for step-by-step, personalized plans before you reach for the dye bottle. No guesswork. No disasters. Just real results.